10 Steps to Integrate Internal Content Curation
Content curation can serve as the perfect compliment to created content. According to our research, best-in-class marketers employ a mix of 65% created content, 25% curated content and 10% syndicated content. Diving deeper into this stat, Heidi Cohen says that in order to get the most out of our content, we must take advantage of internal content curation. She defines internal content curation as “giving new life to content that you’ve already produced and published.” Many content marketers forget that implementing this strategy can cut costs and time on content creation as well as expand the reach of their audiences. Cohen walks through 10 steps to maximize internal content curation. One step? Audit existing content across your organization.
Don’t limit yourself to the information that exists in your marketing department. Look at what you’ve got in your communications, sales, customer service, human resources, and investor relations. Where appropriate scan content into your content management system (CMS).”
To get the most out of content, it is important that we take action on this strategy of internal content curation. For the other nine steps, be sure to read the rest of Cohen’s article, and to learn more about content curation, check out our eBook, The Ultimate Guide to Content Curation.
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