10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

Posted in Exclusives, Trends By Jessie Zubatkin On January 25, 2013

The results are in from Curata’s 2nd Annual B2B Marketing Trends 2012 Report and content marketing is on the rise! We surveyed more than 450 marketing professionals to better understand the B2B marketing landscape. Here are 10 tweetable facts we’ve prepped to share the knowledge!

  1. 82% rank content marketing as the most important marketing objective #b2bmarketing http://bit.ly/QH7hTJ Click to Tweet
  2. 87% identify content marketing as most popular marketing strategy #b2bmarketing http://bit.ly/QH7hTJ Click to Tweet
  3. Decrease in use of traditional marketing mediums across the board (PR, Print/TV/ Radio, Events, Search) #b2bmarketing http://bit.ly/QH7hTJ Click to Tweet
  4. 89% of marketers use content marketing strategies online over offline #b2bmarketing http://bit.ly/QH7hTJ Click to Tweet
  5. 56% of marketers identified thought leadership as a more prominent objective #b2bmarketing http://bit.ly/QH7hTJ Click to Tweet
  6. 34% of marketers have been curating less than 6 months #b2bmarketing http://bit.ly/QH7hTJ Click to Tweet
  7. 69% of curators cited creating original content as biggest challenge #b2bmarketing http://bit.ly/QH7hTJ Click to Tweet
  8. 43% of curators do no measure the outcome of their content marketing programs #b2bmarketing http://bit.ly/QH7hTJ Click to Tweet
  9. 29% of marketers saw 25% increase in leads due to content marketing #b2bmarketing http://bit.ly/QH7hTJ Click to Tweet
  10. 32% of curators have been curating for more than 2 yrs #b2bmarketing http://bit.ly/QH7hTJ Click to Tweet

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About Author

Jessie Zubatkin

Jessie Zubatkin is the director of marketing at Curata. She brings over 10 years of marketing expertise, passion and creativity to the Curata team. Prior to joining Curata, she served as the Producer at Rival Marketing where she managed all the agency accounts. Before that, Jessie worked with the creative services team at VistaPrint. Jessie earned her B.S. in Studio Art and Marketing from Skidmore College and her MA in Integrated Marketing Communications from Emerson College.