10 Ways Content Curation Adds Value to Marketing
The best marketers use a mix of 75% created and 25% curated content. [source] Many marketers have yet to tap into the potential offered by curation.
Content curation is “when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest quality digital content on a specific topic for their target market.” [Curata]
Susanna Gebauer of The Social Ms recently wrote a post describing the 10 things that content curation can do for marketing. 4 of them include:
- Position you as an informed and helpful person
- Help you build relationships
- Save time (and money)
- Help you grow traffic
The benefit probably least known is “help you build relationships”. Curating other people’s content, in an ethical manner of course, helps you interact with your company’s ecosystem. It is a great way to execute influencer marketing while simultaneously providing value to your audience.
Check out this 80+ page guide on how to curate content, and see Susanna’s full post for additional insight. (link below)
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