3 Tips to Amplify Your Content Strategy
With over 73% of B2B content marketers producing more content than they did a year ago, finding ways to stand out from the crowd is becoming increasingly difficult. Fortunately, by utilizing content amplification, a form of paid media, differentiating yourself from the space might be a little bit easier. At it’s core, content amplification is a paid media tactic that puts your content in front of your targeted audiences via social media platforms, media sites, and more. Ivan Serrano of Business 2 Community walks through 3 important steps to create a successful content amplification strategy. His main point?
Not only is it incredibly affordable, many of these networks allow you to segment your ad so that it reaches your exact demographic. These paid promotions are also highly effective. In fact, 77% of Facebook pages found their audience through promoted posts.”
If you’re looking to increase the size of your audience, build strong relationships with these individuals, and drive traffic back to your website, content amplification is the strategy for you. By integrating earned, owned, and paid media, you’ll be a smarter marketer, and one that will stand out from the crowd.
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