3 Ways to Make Your White Paper Stand Out
Ninety six percent of B2B buyers want more information from industry thought leaders, and 78 percent of buyers used white papers in the last 12 months to research B2B purchasing decisions.
PureB2B contributor Johanna Rivard believes white papers can help differentiate brands from their competitors:
Whitepapers hold enormous potential for B2B marketers. First, a well thought out whitepaper can pave the way for blog posts, discussions, and other accompanying content pieces. Second, a well-written whitepaper also differentiates you from competitors in the eyes of your reader.
When creating a white paper, keep in mind some of the primary elements that differentiate it from an eBook. Take care to make sure the design and tone are more formal, and that your statements are backed up by facts and statistics.
While the tone of voice and research in the white paper are important, it’s also important to create an aesthetic that is polished and professional. This approach will help establish your brand as a thought leader.
For a graphic on the ideal white paper as well as more helpful tips, check out the full article at PureB2B below.
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