4 Data-Driven Tactics to Maximize Your Efficiency

Posted in Content Marketing By Curata Marketing On November 29, 2016

The hours invested in content creation are often ignored or miscalculated when determining the ROI of content marketing. If you use data and track the hours spent on each piece of content, you can better plan and execute a content strategy.

Marcus Varner, senior content marketing manager at WorkFront emphasizes the importance of measuring content production.

While content marketers have taken huge strides in measuring the efficacy of their content, they haven’t invested enough in measuring the time and resources it takes to produce that content. That lack of data leaves content marketers helpless in justifying new resources, proving the ROI of their time, and pushing back against unrealistic requests.

Four steps to take to optimize your content production include:

Stop Guesstimating Create a strategy to start knowing the time content creation is taking. By documenting all aspects of the content creation process, you’re not only able to calculate a true average for the amount of hours used to create each content type, but you’re also able to identify bottlenecks in your process and ultimately improve you and your team’s efficiency.
Track Time There are apps for this (like RescueTime or ATracker) that you can install directly onto your computer. They do everything from tracking the time spent on each activity to blocking distracting websites when you’ve spent too much time on them.
Archive Communication This enables a qualitative analysis of the process for creation, and helps identify any issues in the production workflow or timeline.
Collect and Keep Your Data in One Place House data in a shared location so all productivity information can be continually updated and improved upon.