4 Marketing Automation Strategies to Target Prospects
With the buyers journey becoming more important now than ever before, there is still a question that remains among content marketers: how can you leverage marketing automation to fill your sales funnel? According to Brooke Furry of TopRank, marketing automation is about both the journey and destination. She outlines four items marketers should know when they are trying to get the most out of their marketing automation. One tip? Segment by personas.
By breaking down your audience into specific personas, marketers can characterize the important topics, questions, and needs of each group and cater messaging to provide them specific value.”
Having a persona-focused strategy is only one piece of the puzzle. Furry also suggests knowing your platform inside and out, integrating with your CRM, and refining your message. Incorporating these elements into your content marketing strategy will help create more value for your prospects and their journeys through the funnel. To learn more about content marketing tactics, check out our Content Marketing Tactics Planner.
About Author
