4 Steps to Crafting the Perfect Headline
With 91% of the best business bloggers publishing weekly or more often, it can sometimes be hard to keep up. In fact, we tend to spend hours creating a detailed, thought-provoking piece of content. But, we sometimes undermine one of the most important tasks of creating this content: the headline. Recent research shows that only 9% of individuals that share content on social media are actually interacting with that content in some way. Because we only have a short amount of time to capture the readers attention, crafting the perfect headline is critical. Heidi Cohen walks through four easy steps to significantly improve your headlines. One idea? Demonstrate value with numbers.
A 2013 Conductor study published on Moz researched what types of headlines resonate best with readers. The results aren’t a surprise: The top two performers were headlines that include a number (30 Ways to Make Drinking Tea More Delightful) and address readers (Ways You Can Make Drinking Tea More Delightful).”
Be sure to read the rest of the article to see the other three steps to crafting the perfect headline. In addition, if you are looking for more information on how to enhance your next blog post, check out our eBook, Business Blogging Secrets Revealed.
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