4 Ways To Ensure You’re Creating High Quality Content
Through evolution of technology and media, four pillars of performance contribute to a successful digital marketing campaign. Here they are:
Audience
Technology allows you to hone in on your consumers’ behavior and interests as well as where they live in the digital landscape. This allows you to optimize your content for lead generation, increased engagement and other marketing goals.
Context
Delivering the right messaging demands consideration from a handful of key areas including tone and media channel. Determining the best content medium to reach your desired audience is critical. This goes beyond finding where your audience lives. MarketingProf’s contributor, Tom Burg, elaborates on how you can best create influence:
“Appealing to the right consumers with the right messages catered to their current state of mind is key.”
Creativity
Creativity is a common denominator in high performing media. It’s also the most challenging to capture. Consider what creativity looks like to your audience. Is it interesting insights surfaced from data? Is it a clever, new best practice? Use insights from the first two pillars to produce creative content customized for your audience.
Measurement
Media without measurement is a recipe for disaster. Understanding performance of your offerings allows you to justify campaigns, optimize for growth and more.
Check out Burg’s take through the link below.
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