5 Content Tips to Shine Brighter than the Competition
Content marketing is without a doubt a growing strategic marketing approach. The reason for this growth is its consistency and utility, which helps attract and retain customers. This explains why marketers are increasing their content marketing investment by 76%, as shown in our study. With such an increase in supply, comes great competition, and a smaller window of opportunity. These five tips, by Erin Feldman, are sure to help you personalize your content marketing strategy and stand out from the crowd. One tip? Focus on your niche.
Content marketing often fails because it’s written with an “every man” in mind rather than a specific person. Content needs to be targeted to the people who have a genuine interest in your product or service for a particular reason.”
If you are tired of trying to compete in such a hectic market, and would like to learn about ways to differentiate yourself, check out the rest of this article. For more information regarding content marketing best practices to help you succeed, take a look at our eBook, How to Feed the Content Marketing Beast.
About Author
