5 Steps to Blog Rejuvenation
Many companies consider blogs to be the central hub of all their content marketing efforts. In fact, according to our recent blogging study, 91% of business bloggers publish content weekly or more often. If this where you are banking your content marketing efforts, it is important to keep the blog brimming with the highest quality of content. To do this, you may need to give your blog a little bit of a makeover. In this post, Lee Odden of TopRank Marketing lists severals steps to rejuvenate your blog. One step? Revisit your blogging goals.
Much has changed since most companies started blogging ranging from the formats and topics people prefer to the cadence and use of media. You might have started blogging purely for marketing only to find that blogging better serves as a recruiting or customer service function. That’s why it’s important to set goals and to revisit them.”
Take a look at the rest of Lee’s article to complete your blog rejuvenation and be sure to check out our study, Business Blogging Secrets Revealed, for more blogging statistics.
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