6 Easy Steps to Grow Your Content Audience
One key element in a content marketing strategy is creating an owned media property to house all of your content. In fact, according to our 2015 Content Marketing Tactics & Technology Study, most leading marketers use earned and paid media as onramps to this owned property. But, what are some other ways to grow an audience for your owned property? In this post on TopRank Online Marketing, Evan Prokop provides six steps to build and grow an audience. Step one? Find your content sweet spot.
It’s hard to make people care about a topic unless you care about it yourself and even harder to hold their attention if you don’t know what you’re talking about. The most successful content comes from people who have identified both:
- Their area of expertise: what they know
- Their passion: what they love”
Be sure to read the rest of this post for all six steps and download our Tactics & Technology Planner for more details.
About Author
