7 Ways to Create Readable Content

With the amount of content cluttering the web, it is becoming increasingly difficult to stand out. The websites that have the most sharable content typically have general rules of thumb that they follow. Casey Cavanagh takes us through some of these rules and why they matter. One valuable tip she provides is to spark engagement. In addition to posing a question at the end of your content, she also suggests including links:

The end of your content is also a great place to provide some author information and link to other related topics. If people enjoyed the content, the chances of them wanting to read additional pieces related to the topic are high, but they need to have the links right in front of them.”

Coming up with ways to create great content can sometimes be a challenge, however Cavanagh provides us with some key insights and tips for ways we can differentiate ourselves. Read the rest of the article to see if you are following all of her rules for creating content that works. 

Read original article at The @KISSmetrics Marketing Blog…