A Solid Foundation for your Content Marketing Strategy
Pam Dyer in socialmedia today offers some good snippets and infographics about content curation from some of the industry’s top thinkers. In particular, marketers should look closely at Curata’s “The Content Marketing Pyramid”.
“At the top of the pyramid is dense, high-value, hard-to-produce content that’s difficult to distribute, like hardcover books. Content that you produce more often with less effort is next — examples include ebooks, white papers, infographics, webinars and presentations, and short-form blog posts and website content — ordered by descending degree of effort and frequency. As you can see, curated content is the low-hanging fruit:”"
Aside from the significant potential of curation to improve your content marketing effort, your key take-aways from this pyramid should be:
- Conduct primary and secondary research as part of developing heavier weight content assets to form the basis of a powerful inbound marketing strategy;
- Leverage that heavy weight content to produce different formats of lighter weight deliverables based upon your target markets’ needs and interests; and
- Apply your pricier and higher quality resources at the top of the pyramid to optimize the ROI of your overall content marketing strategy.
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