Artificial Intelligence in Marketing: How Its Used Now and How to Prepare for the Future
Artificial intelligence (AI) is already used by social networks. Facebook uses artificial intelligence for recognizing and tagging faces and determining what stories to show in your newsfeed. As artificial intelligence grows as an investment for social networks, the possibility of brands implementing in a similar way increases. So what is social artificial intelligence?
Albizu Garcia, the CEO and Cofounder of Gain gives his definition:
Although there is no one definition for it, we can summarize social artificial intelligence as a form of collecting and sifting through customer history, user-generated content, and data from social media channels to generate more relevant content and, as a result, a more meaningful experience for followers.
Here are some ways social artificial intelligence can help marketers:
- Save Time: Social artificial intelligence can takeover simpler, day-to-day tasks like recommendations and customer support. This gives marketers more time for creative endeavors. AI can also assist in curating posts and predicting the performance of posts scheduled for the future.
- Increase Your Audience: AI helps you find followers with facial recognition.
- Pick Out the Conversations That Are Most Important: Whether this is the conversation that’s most common, identifying happiest users, or something else, this helps identify trends and opinions.
To prepare for AI in marketing here are some things you should start thinking about:
- Use real-time marketing
- Respond to your followers 1 on 1
- Set up automated responses
- Research potential uses and tools that might fit for your organization
- Understand how the platforms you’re using (Facebook, Google, etc.) are already using AI
Read the complete article on artificial intelligence in social on the VentureBeat blog at the link below.
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