Artificial Intelligence Now as Important as Mobile for Marketing
Artificial intelligence (AI) is the next big thing in the eyes of many marketers. AI is permeating everyday life from car navigation to Google search to Netflix and Pandora, and it’s starting to become a fixture in the marketing landscape.
Ipseity co-founder and Search Engine Journal contributor Cynthia Johnson equates the importance of implementing artificial intelligence to that of mobile several years ago:
Luckily, we’re used to adjusting, pivoting, and expecting a change of any kind—and quickly. The use of AI in our digital marketing strategies is no different. We have to think of AI as we thought of mobile years ago. If we don’t learn about it and apply it, then we are destined to be out of a job.
There are several options for you to start including AI in your marketing strategies. These include:
- Content creation and curation: Technology that helps you find and create content relevant to your audience
- Chatbots: Helps you answer customer questions without a full-time human behind the computer
- AI for image and video tagging: Tools that automatically tag your images and videos
- Content intelligence: Technology that helps content understand itself, automates some functions, and transforms data into actionable insights for content strategy and tactics
For more ways to add AI to your marketing systems, check out Johnson’s complete article below.
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