Attention Doesn’t Scale: The Role of Content Curation in Membership Associations
Posted in Case Studies By Content Curation Marketing
Slides from Elizabeth Weaver Engel of Spark Consulting on “Attention Doesn’t Scale: The Role of Content Curation in Membership Associations” for the Indiana Society of Association Executives. In her presentation she specifically focuses on applications of content curation for membership associations saying that:
- Information overload, while not a new problem, has gotten so much more severe in the last few decades as to turn a difference in quantity into a difference in kind.
- Membership associations are making this problem worse for our members.
- But we don’t have to. Switching from an information creation mindset to an information curation mindset is one potential way out of our dilemma.
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