Author Archive
6 Easy Steps to Grow Your Content Audience
One key element in a content marketing strategy is creating an owned media property
10 Steps to Integrate Internal Content Curation
Content curation can serve as the perfect compliment to created content. According to our
Boost Your Content Strategy with Buyer Personas
According to our research on business blogging, the top driver of blog content strategy
Here’s Why Metrics Are the Key to Content Performance
There are many different metrics that can be used to measure the effectiveness of
5 Content Curation Tips for Success
From our 2015 Content Marketing Tactics & Technology Planner, we learned that best-in-class marketers use
Bridging the Gap: The Chief Marketing Technologist
One of our content marketing predictions for this year stated that content marketing and marketing
How to Reach New Audiences with Influencer Marketing
According to our 2015 Content Marketing and Technology Planner, the top 3 content marketing
Here’s Why Guest Blogging Is a Win-Win Situation
Our business blogging study revealed that the best content marketers source 24% of their
Show Don’t Tell with Visual Content Curation
As content marketers, we know it can often be difficult to consistently come up
Data: The Content Marketer’s Ticket to Insight
According to our recent content marketing tactics study, 76% of marketers plan to increase
