Author Archive
How to Make Your Marketing Budget Work
Setting a marketing budget is difficult. A solid plan for your budget requires marketers
5 Tips to Create a Data-driven Content Marketing Strategy
Content marketing has become the secret weapon in a successful marketing strategy, with brands
How to Improve Your Blog Today
Blogging is on the rise. 47 percent of buyers viewed three to five pieces
Use Events to Leverage User Generated Content
User-generated content (UGC) is popular with content marketers because of both its economy and
Is a Video Content Strategy Right for You?
Whether it’s live video, Instagram stories, a vlog, or virtual reality, the options and
Three Marketing Areas AI Will Improve
For all the buzz around artificial intelligence in marketing, there’s just as much confusion
Go Beyond Social When Distributing Your Content
Promoting and distributing content is just as important as creating it. But it’s difficult to
Secrets to Networking More Effectively on LinkedIn
If you’re at Content Marketing World this week, networking will be top of mind.
Content Marketing World 2017 Must-Sees
If you’re reading this, chances are your flights are booked and your bags are
How to Make Your Content More Linkable
For content marketing, success is measured against metrics such as page views, shares, and
