Author Archive
How to Create A Written Strategy to Succeed in Social
Social media is, undoubtedly, and important part of most marketer’s digital strategy. According to
How to Fix Your Social Media Engagement
For many marketers, social media has become a let down. Starting as a medium
Finding Your Sweet Spot: Fun vs. Stiff Content
Finding a balance between fun and professional is often a challenge for brands driving
How to Make Influencer Marketing 2.0 Work for You
In an age where a marketer’s tech stack is often just as, if not
Snackable Content: Ideal for Today’s Lifestyle
Snackable content refers to short, easily digestible content that caters to a modern audience’s
Try These 5 Minute Lead Generation Hacks
From content marketing to email marketing to social media, marketers across B2B industries invest
Should You Create A Podcast?
Podcast listenership has grown 71 percent since 2013 and continues to rise. Though podcasting
Artificial Intelligence: Friend, Not Foe
After decades of digital platforms indexing data across industries, artificial intelligence (AI) is beginning
Should You Personalize All Your Content?
The short answer: no. You should not personalize all your content. The effort it
The Buyer’s Journey Doesn’t Stop After Sale
The idea of the buyer journey has evolved drastically over the past decade. Initially
