Benefits, goals and an over of Content Curation
Posted in Curation 101 By Content Curation Marketing On June 24, 2013
Renilde De Wit gives an over of content curation along with a rundown of benefits and some of the common goals of curation. One of her stand out goals that she highlights is establishing authority, not simply by curating, but properly utilizing the curated content:
The authority arises from the fact that curators help people gain a better understanding of issues that confuse them. So, it’s not the act of content curation as such alone, it’s also about how you use curated content to inform, educate, entertain and engage target audiences.
Unlike other curation overview posts, Renilde comes from a solid content marketing background so she provides full context on the uses of curation specifically for content marketers.
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