Break New Ground with Old Content
It’s becoming clear to marketers that producing high-quality relevant content is important. However, if it isn’t being reworked into the editorial calendar at a later date, are you really taking advantage of all it has to offer? Danny Chadburn claims that there are multiple ways to repurpose and reuse content. One idea? Make slight adjustments to the content and draw attention to this new “feature”:
Making an improvement to the quality of information and/or user experience gives you a valid reason to suggest people pay it another visit. This ties into an agile approach to online publishing - making incremental adjustments to what’s there rather than starting from scratch each time.
Chadburn outlines four different ways to repurpose content to lessen the burden of constantly creating new material.
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