Bridging the Gap: The Chief Marketing Technologist
One of our content marketing predictions for this year stated that content marketing and marketing operations teams will join forces to use new technologies to better manage content marketing investments and demonstrate its impact and return on investment. In this article, Scott Brinker and Laura McLellan go in depth about a new type of executive that is emerging: the chief marketing technologist. The role of the CMT acts as a bridge between different areas such as the marketing department and IT department.
Marketing technology must be managed holistically. In a virtuous cycle, what’s possible with technology should inspire what’s desirable for marketing, and vice versa.”
Check out Brinker’s and McLellan’s full article to learn more about the role of a CMT. To learn more changes your marketing team can make to improve content creation and curation, read our eBook, 2015 Content Marketing Tactics & Technology Planner.
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