Building Effective Marketing Teams
When it comes to hiring marketers, what matters more - industry experience or skill sets? According to the experts, skills and agile learning are more important than experience in the marketing world. Steve Offsey writes,
In any industry that’s subject to change—and most are these days—you’re better off building a world-class sales and marketing team by hiring based not on what candidates already know, but how quickly they can learn and adapt.
The ability to learn new skills and take on new challenges is incredibly important in digital marketing as new technologies and processes are constantly being created.
When hiring for your marketing and sales teams, make sure candidates are a good cultural fit and fit the required skill set. Dig deeper than just asking about their past experiences or abilities. For example, when hiring a content marketer, send them home with a writing assignment to see if their skills measure up to your requirements.
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