Building Love Through Content Marketing

Great content offers marketers an incredible opportunity to build trust with their audience. The best marketers help their audience (i.e., buyers and influencers) solve a problem, improve job performance and/or advance their careers. New technologies are being developed at a blistering pace to help marketers better tap into the power of content marketing. (Learn about the emergence of content marketing platforms.) However, technology can only get you so far. 

Gini Dietrich, CEO of Arment Dietrich, a leading digital marketing and communications firm, addressed this very dynamic in a recent blog post. In particular, she mentions:

Technology has allowed us to develop that trust through content marketing and in the way we communicate, but it’s also easier for it to erode if we don’t handle it with care… As much as we’d like to apply science to our communications, it’s nearly impossible to do so. Relationships and brand perception matter. How a product or service makes a customer feel is important. What’s most important, though, is how much trust we create through content marketing.

One great way to solidify this capability within your content marketing team is to ensure that your staff truly understands the pains, problems and needs of your audience. Dietrich offers up an excellent example from an organization in Omaha, Nebraska which hires only visually impaired people. The business makes a product so intricate, it’s impossible for people with sight to build it because we’re too easily distracted.

Check out Gini’s full post at the link below. In addition, see this 80+ page eBook to further help you build out your content marketing team and develop your content strategy.

Read original article at Spin Sucks…