Building Your Brand With Content Marketing
A brand is one of the most valuable assets a marketer has. The impression a brand creates goes a long way towards gaining a new audience member or customer.
It’s fiendishly hard to create a brand from scratch though. There are many ways to do it, but many marketers overlook how you can use content marketing to build your brand.
Juntae Delane at Digital Branding Institute shows the effects great content marketing can have on a brand. He advises:
Using content to develop your digital identity requires a deep understanding of your audience, your offering, and your organization. Understanding your audience requires you to know what challenges them. It goes beyond simple demographic information such as their name and location. It’s all about understanding what keeps them up at night or what’s the main obstacle preventing them from accomplishing a particular objective, goal, or task. Then you want to consider this when developing content that conveys the value of your offering. Specifically, how does your offering help to alleviate your audience’s challenges?
Also a great strategy for content marketing. Connecting with your audience and finding something that resonates with them greatly increases your brand’s positive connotations to them. Using a strategy such as Curata’s Content Marketing Pyramid is one of the most effective ways to achieve a connection with your audience.
For more on how you can use content marketing to boost your brand, click on the link below.
About Author
