Capture Your Audience’s Attention with Visual Content

Posted in Best Practices By Content Curation Marketing On August 10, 2015

A crucial aspect of effectively communicating a message to your audience is understanding how they can best process the content. Some customers strictly prefer written material, while others may digest images or videos more easily. Research shows that visual content can be processed 60,000 times faster than plain text. Marketers must take advantage of this communication method to better reach and engage their audience. In this piece, Rebekah Radice explains four ways to generate and implement visual content. One way? Sharing branded quotes.

Whether it’s a quote from your latest presentation or article, keep your quotes concise, visually appealing and emotionally inspiring.In other words, let your quotes tell a powerful and compelling story about your business.”

Learning your audience’s communication styles is key to successfully sharing your content. For more ways to create visual content, check out the rest of this article. If you’re interested in other content marketing tactics to better reach your audience, download our eBook, 2015 Content Marketing Tactics & Technology Planner.