Case Study: How IBM uses Curation for Internal Communications
Posted in Case Studies By Content Curation Marketing On November 10, 2010
Ben Edwards, IBM’s vice president of digital strategy and development talks about how IBM uses content curation internally to better manage content distribution among their pool of 400k+ employees:
“Curation is a response to a world of content abundance. We’ve come from a world of content scarcity, where there was very little content and very little need to filter it. We’re now in this world of overwhelming content abundance.”
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