Come out of your den Sales lion - Is Content Curation Worth it?
“Why Curated Content on Your Website is an Ineffective Waste of Time” was published last week by Marcus Sheridan, the self-acclaimed “The Sales Lion.” He has some strong views on how curation doesn’t work, doesn’t attract leads and doesn’t help to create conversations. As I’m currently curating, and engaging you - I believe that comment is a little off the mark.
Sheridan demonstrates a lack of understanding of what curation really is, and furthermore, he is confused by how it benefits marketers. Instead, he advocates for solely creating content, and not curating other people’s content.
But we do want to hear from you - what do you think? Do you agree? Do you disagree? Would love to hear your thoughts.
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