Connect with More Customers Through Content Marketing
A common obstacle companies face when advertising a product or service is connecting with consumers. In addition, studies show that 75% of B2B buyers are relying more on content to research and make B2B purchasing decisions. Therefore, content marketing has become an essential aspect of the buyer’s journey. This method gives way for companies to tap into the consumer’s emotions and understand their needs and wants. It also allows marketers to better target their audience. In this article, Braveen Kumar shares 5 ways content marketing can help you better understand customers. One tip? Speak to your buyer’s identity.
A big part of content marketing is crafting targeted content that helps you qualify your audience to include potential customers. This comes from communicating a brand through content that’s inline with your buyers’ own identities.”
If you are looking for ways to increase your knowledge of consumers, check out this article. For more information about how content marketing can help you reach potential buyers and communicate your message, take a look at our eBook, 2015 Content Marketing Tactics & Technology Planner.
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