Content Creation: The Lead Generator
One of the greatest benefits of content creation is the ability to generate leads. Once we grab our audience’s attention with a great piece of content, we can draw them further down the funnel. This builds a relationship between us and our readers whom can ultimately turn into customers. In this article, Michael Stelzner summarizes his interview with Jason Miller, the Senior Manager of Content and Social at LinkedIn. Miller believes one of the best ways to get lead conversions is to create content that influencers will share.
When you first start building your presence, seek out thought leaders in the space. Figure out how to take their wisdom and feature it in your content. You’ll add third-party validation and keep from talking too much about yourself. At the same time, you also get on their radar. They know you’re helping them spread the word and eventually you can find mutual benefit.”
Check out Stelzner’s full article to get more tips on how to create content that generates leads. To learn more about leveraging content, read our eBook, How to Feed the Content Beast.
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