Content curation and Marketing Automation come Together
Content curation platform Curata recently said they joined Marketo’s new LaunchPoint ecosystem as a partner to bring the benefits of curation to marketing automation users.
Most marketers simply lack the time, resources, and staff to produce sufficient content. In most organizations, it often falls to the bottom of the priority list, leading to suboptimal results in any marketing campaign that is dependent on a steady stream of content.
Curata said they plan to help marketers starved for content with curated content using their technology.
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