Content Curation Can Fuel an Effective Lead Nurturing Process

Andrew Chaplin of Marketing Options International provides a very insightful blog post which will very soon be an accepted truth by the mass market - i.e., content curation can be an effective weapon in your lead nurturing process. As many marketers struggle to fulfill most of their content needs with created content, only the best in class ones are tapping into the power of curation in addition to creation.    As Andrew indicates:

“Creating compelling new content for each stage of your personas’ buying cycles. . . is tricky and expensive”

He provides a great example of how a sales colleague used non-digital curation to nurture a prospect, and then goes on to provide tips on how marketers can, and should, tap into content curation in today’s digital world.  As Andrew writes:

“Why should it be any different now? These days, we have social media, and feeds, and CRM, and e-newsletters, and more content than you could shake a stick at. If anything, it ought to be easier than ever to do the same sort of thing.”

Read original article at B2B Marketing…