Content Curation: Do More with Less
Although studies show that 82% of marketers curate content on a regular basis, some PR and marketing professionals are still a bit hesitant about this marketing method. The fact of the matter is, content curation brings along efficiency and effectiveness. Through it, companies are able to save money and time while also meeting today’s content demand. In this article, Beki Winchel discusses five reasons industry professionals should utilize content curation, including optimizing resources.
Instead of being pressed to churn out more and more content, ask your marketing or social media team to find great visuals and stories online. Mix them with original content from your organization to share on social media platforms.”
If you are looking for ways to save money, time and resources, check out the rest of this article. To learn more about content curation and how it will benefit your company, take a look at our eBook, The Ultimate Guide to Content Curation.
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