Content Curation: Don’t Trip on These Banana Peels
With the demand for fresh content consistently increasing, companies are seeking new ways to keep up. Curation has become a valuable method for feeding this content marketing beast. However, in hopes of creating a more efficient system, some marketers tend to make mistakes by overlooking crucial steps of the curation process. Slipping on these curation “banana peels” may seem harmless at first, but could potentially leave a bruise on your content marketing strategy in the long run. In this piece, Mary Long analyzes three common content curation mistakes. One to avoid? Outsourcing oversight.
You can (and probably should) outsource content curation to someone who understands the particulars on social sharing on each site on which you plan to participate, but you should also insist on being involved.”
If you are new to content curation or want to make sure you are doing it right, take a look at this helpful article. To gain a deeper understanding of this modern content marketing method, check out our eBook, The Ultimate Guide to Content Curation.
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