Content Curation - Make it Part of your Content Marketing Mix

Pawan Deshpande, the founder and CEO of Curata, provides a good description of how content curation fits into the marketing mix.  Some key points include:

• Content curation, if done right, is not aggregation
• A successful content marketing strategy will depend upon different sources of content from Curata’s Content Marketing Pyramid
• Best in class companies have already begun successfully using curated content to complement their own created content. (e.g., AllSalesForce.com)

Read original article at HootSuite Social Media Management…