Content Curation: What is it and How to Get the Most Out of It

Posted in Best Practices, News By Content Curation Marketing

Curation offers the opportunity to bring your audience the best content that the Internet has to offer in addition to complementing your own created content. However, it’s important to know what content curation is (and isn’t) as well as the best practices for its execution.

Diana Jensen provides a definition for content curation in this blog post and identifies some best practices to consider. To get the most out of content curation, she suggests:

Choose your sources carefully

Understand value

Deliver quality every time

Think strategically

Evaluate and optimize

Also, as you curate, follow best practices in content curation ethics, such as: only curate short snippets from the original content; provide an easy to access link to it; and retitle your curated post.

Click here for more ethics best practices in this definitive guide to executing an ethical content curation strategy. Also, read Diana’s full post below for more details regarding her 5 recommendations to get the most out of content curation.