Content Curation: Your Key to Becoming a Thought Leader
Many marketers know that a content marketing strategy is not complete without curation. In fact, recent research shows that marketers are curating 25% of all content. If done right, content curation can show a third-party perspective and increase content output. According to Carina Claassens, your input on this third-party information should be known and heard. Claassens says that by doing this, you will show that you are a thought leader.
This does not mean that you should disagree with all the opinions of others. You should rather see beyond their opinions in order to find argumentative gaps, seek how the idea can be taken further or consider placing that idea in a specific context to be re-evaluated accordingly.”
One of the biggest goals with content curation is to save time on creating new content, but to also make sure you’re becoming a thought-leader in the industry. For a complete, end-to-end guide to content curation, be sure to check out our eBook, The Ultimate Guide to Content Curation.
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