Content Experimentation: 5 Formats to Test
According to a recent study, the most effective content marketers have a documented strategy. Part of this strategy is outlining what types of content to create. In order to maximize your content marketing efforts, it is important to understand your audience and how they consume content. To help with this process, Jonathan Long outlines five simple formats and discusses each of their benefits. One format to experiment with? Infographics.
An infographic is a great way to deliver your message visually — a larger percentage of your audience will engage with an infographic over a text-based blog posts any day. They will typically receive a lot of social media shares and a successful infographic will help introduce a new audience to your company.”
To learn more about the other four content formats and their benefits, be sure to read the rest of the article. For additional information on content creation, download our eBook, How to Feed the Content Beast.
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