Content Marketers, Let Your Story Shine
According to our recent study, 76% of marketers will increase their investment in content marketing in 2015. As the space becomes increasingly crowded, how can you be sure to stand out? Laura Ramos of Forrester Research says there is one key element B2B content marketers are missing from their content strategy: storytelling. Ramos states that it’s time to harness the power of telling a good story and connect with buyers on a deeper, more meaningful level. What’s one best practice she suggests to get the process started? Create empathy.
Create empathy by understanding your audience and then showing you care. Feature business uses and users of your product or service as human.”
There is no doubt that creating customer-focused stories in B2B content will help draw a closer connection with the buyer. For more information on telling an effective narrative, Ramos also addresses five ways to make your content more contextual. Be sure to read the entire recap of Ramos’ presentation provided by James Anderson of TopRank blog, and check out Curata’s 2015 Content Marketing Tactics & Technology Planner for more content marketing best practices.
About Author
