Content Marketers, Share Your Voice with Podcasting
In recent years, marketers have experimented with many different forms of content, such as eBooks, infographics and videos. One form of content, which is rapidly gaining popularity, is the podcast. Audio podcasting is a distinct way to communicate with prospects and tell stories in an intimate manner. In this article, Dan Newman provides five reasons why small businesses should add podcasting to their content marketing mix. One advantage? You can distribute through many channels:
While the most common thing to do is to broadcast your podcasts on your website or blog, you can spread their reach across the global audience through services like iTunes, Stitcher and SoundCloud. You can also use social channels to share your podcasts with your audience.
Read the rest of Newman’s article to see the other reasons why podcasting can boost your content marketing strategy. For additional ways to fuel your content marketing engine, download Curata’s eBook, How to Feed the Content Beast.
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