Content Marketing Interview: From One Rock Star to Another
Lee Odden does a nice job of interviewing Jason Miller in his recent TopRank blog post. Jason Miller, Sr. Manager, Content Marketing & Social Media at LinkedIn, is responsible for leading the social media and content marketing efforts for LinkedIn Marketing Solution. I like Jason’s point about the need to have a balance between standing out with an occasional amazing piece of content, and connecting with your audience on a deeper level through more consistent delivery of high quality content. Jason also offers good insight into what it will take for B2B marketers to succeed in 2014 from an organizational structure perspective:
The most forward thinking companies will be combining social, PR, and content into one team that works hand in hand with demand gen reporting to the CMO.”
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