Content Marketing: Making The Most of Your Investment
While content marketing has shown to be a profitable marketing method, many companies are still struggling to achieve the right profit margin. With over 77% of marketers increasing content marketing investment in the next year, it is crucial that companies focus on the tactics that improve ROI. There are many different ways to do just that. In this piece, John Rampton explains five ways to make sure you are getting the most out of your content marketing investment. Rampton first recommends documenting your strategy.
According to the Content Marketing Institute, companies that have a documented strategy in place are more likely to find their content marketing effective. While 30% of all marketers reported that their efforts were effective, this number rose to 48% for those with a documented strategy.”
Learn how to improve your overall return by following the rest of these tips. Ready to take your content marketing results to the next level? Download our eBook, The Content Marketing Pyramid.
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