Content Marketing: Myths vs. Reality
The internet is often a useful and informative tool to find out more about business strategies such as content marketing. However, with such large amounts of information out there, marketers can sometimes be mislead. It is key to seek answers from reliable and credible sources and make sure your strategy is being carried out under the right principles. In this article, Andy Betts clears up five content marketing myths. One myth? Producing more content gets better results.
In order to stand out on the content battleground, simply producing more content is not enough. Content has to have a value to the end user, especially for B2B marketers.”
Check out this article for more content marketing myths and to learn the correct steps to take towards a successful strategy. For further guidance in your content marketing journey, consider our eBook, 2015 Content Marketing Tactics & Technology Planner.
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