Content Marketing Strategy: Don’t Go In with Your “Guns Blazing”

Angela Hausman provides some useful tips for starting and advancing your content marketing strategy. I especially like how she starts off indicating that you cannot enter a digital relationship with buyers with your “guns blazing”. (“guns” = your products) More specifically:

You have to engage, relate to, share relevant content with your audience and yes integrate your “guns” AKA your product, into your overall content marketing strategy.”

Two other key points by Angela:

Your content strategy should combine content creation (original content) with content curation (finding useful stuff others created and sharing online through social media). Ensure your content curation doesn’t violate someone’s intellectual property rights.”

Best-in-class marketers are complementing their created content with curated content to bring more value to their audience - through social media, blogs, microsites and other digital channels. (refer to STOP Egocentric Marketing) In addition, many of these marketers are abiding by ethical curation guidelines.

Read original article at Business 2 Community…