Content Marketing: The Keys to Visual Content
As consumer behaviors continue to change through time, so do the tactics companies use to reach their target audience. Although written content marketing is a powerful method of conveying your message, research shows that consumers are shifting their attention more towards visual content. This is the main reason why 73% of marketers have decided to increase spending on original visual assets in this upcoming year. It is crucial to keep up with such trends in order to stay relevant in this ever changing market. In this article, Aaron Agius discusses the importance of visual content and what the most effective types are. One method she suggests is creating infographics.
I’m convinced that your average consumer won’t appreciate data unless it’s laid out in an infographic format. Chances are, your business has some form of data that it can use to engage and captivate your audience. Put it to good use with an infographic.
Stay ahead of the competition by implementing this emerging trend into your content marketing strategy. Want to learn more about the latest trends? Download our eBook, 2015 Content Marketing Tactics & Technology Planner.
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