Content Sharing is Caring
When creating content, marketers should always ask themselves one question: will readers share this? Whether this sharing is done via social media, email or simply word of mouth, it’s essential to give your message maximum exposure. Kelsey Libert of Buffer conducted research to find out what types of reactions cause consumer to share content.
Surprise, which was categorized separately from positive and negative feelings in the study, was the second-most reported reaction to viral images.With such a high correlation between surprise and content sharing, marketers might want to look for opportunities to add an unexpected twist in their next campaign.”
As Libert notes, marketers should try to present readers with content that they aren’t expecting. For more tips for creating sharable content, read the full report.
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