Countdown Campaigns: A Lesson from Taylor Swift
If you’re company is launching a new product or service, you might be able to learn a few things from singer Taylor Swift’s recent album launch. In the weeks leading up to Swift’s 1989 album launch, she used several social media platforms — mainly Instagram — to tease bits of content (in her case, lyrics) from the upcoming album. Content marketers can learn how to do a similar countdown campaign with five key takeaways noted by Jessica Gioglio. One takeaway? The best marketing is personal:
From the handwritten lyrics to imagery that feels in line with Swift’s lifestyle, her album promotion effort feels deeply personal and authentic and not at all like marketing. We as marketers can take a page from Taylor Swift’s playbook. Social media was intended as a channel where people can come together and share experiences and stories.”
Take a look at Gioglio’s full article for other ways to create a killer countdown campaign on social media. Download our free eBook, Content Marketing Tactics Study, for more information about content promotion.
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