Cracking The Code to Successful Content Marketing
You publish one piece—nada. Publish a second piece—still zilch. Go on and publish a third piece, which you feel should be the one, and you’re hit with the realization these pieces aren’t driving the results you expected. Turns out, 75% of companies are trying to drive better results by increasing their content marketing investment to capitalize on the benefits of content marketing.
Before whipping out the checkbook, try focusing on the content you pick. Juntae DeLane writes on three great ways you can crack the code to awesome content. From choosing content that both entertains and educates, to simply adjusting your CTA to make a bolder statement, these tips go a long way to driving results. My favorite takeaway is about providing content for the readers, not search engines. Juntae says:
It’s important to note content marketing aims to create content humans want to read and share, whereas SEO aims to create content that works well with search engine algorithms. If you are still writing for search engines, I hate to be the bearer of bad news. Well, writing for search engines instead of people has gone out of style like some old-school dance moves.
Marketing in general has moved past those days where everyone was seen as a “sucker.” If you’re struggling to nail your content marketing strategy, check out Curata’s content marketing pyramid, a great eBook for beginners and pros alike. Juntae’s three great content tips are available in full via the link below.
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