Create These 2 Types of Interactive Content to Engage Your Audience
Interactivity offers an immediate, personalized content journey in which a website’s visitor is able to participate in their experience. With this in mind, it’s easy to see why interactive content is becoming increasingly popular in the digital marketing space.
Tom DeVoto, contributor to the Marketing Insider Group blog gives his opinion on how interactive content is easier to create than ever before.
Online interactivity requires relatively new technology, but it is becoming increasingly easy to build and integrate into marketing mixes. Sometimes, it’s just as simple as copying and pasting specific lines of code into your browser.
You don’t need to be a developer to implement interactivity on your company’s website. There’s no need to be scared, because it’s far more accessible than you might think.
With a wide variety of interactive content types, there’s a lot of opportunity to create something that resonates with your audience. Here are a few ideas on what you can do to create interactive content that makes an impact.
- Surveys, Quizzes & Assessments: Create something that helps your leads qualify themselves. Not only will you filter out unwanted leads for your sales team, but these content types will help you collect data on the types of people engaging with your content and ultimately create a more targeted marketing strategy for your audience.
- Calculators & Simulators: ROI calculators can help potential customers select your product over your competitors. They allow for an easy, digital comparison and helps the visitors feel more confident in their decision.
Read Tom Devoto’s full article and find out the top 13 examples of interactive content on the Marketing Insider Group blog in the link below.
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